General Summary:

The Digital Marketing & Media Specialist identifies, develops, and executes Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West's existing online platforms and media channels and identifies new opportunities to strengthen the Company's brand, acquire new customers, and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data and makes recommendations to maximize the Company's messaging and design.

Essential Job Functions:

• Maintain a thorough understanding of brand guidelines and objectives.
• Implement organic and paid social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members.
• Measure results and provide analytics, including frequency, schedule, and post-type recommendations.
• Manage Google AdWords retargeting and specific campaigns; analyze and report results.
• Write compelling copy and other short- to medium-length content for social media channels and various other uses.
• Liaise with designers to ensure digital content is informative and appealing.
• Report on campaign performance with the ability to distill and curate insights and findings.
• Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement, and campaign performance.
• Monitor trends in social media tools, applications, channels, design, and strategy. Incorporate into Golden West's digital media plan as appropriate.
• Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
• Implement digital tools such as A/B testing and Facebook Pixel to monitor user engagement and make or recommend tactical improvements.
• Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
• Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.
• Stay appraised of new developments in the media landscape, evaluate incoming media opportunities, and provide internal recommendations.
• As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print, and radio.
• Execute campaigns within budgets by monitoring and forecasting expenses.
• Assist with Marketing and Communication Department-led projects, as directed.

Other Responsibilities:

• Performs all other related duties as assigned by Management.

Knowledge, Skills & Abilities:

• Knowledge of Companies' products and services.
• Knowledge of Companies' policies and procedures.
• Knowledge and expertise in digital marketing and social media management.
• Knowledge of website content management and email marketing systems.
• Knowledge of telecommunications industry.
• Knowledge of media planning and buying.
• Strong writing skills and storytelling sensibility.
• Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution, and development – including application knowledge.
• Ability to manage multiple projects with accuracy within time constraints and deadlines.
• Proficient with Microsoft Office products.
• Excellent analytical and problem-solving skills.
• Strong ability to plan, organize, and implement projects, campaigns, and events.
• Must be organized with excellent attention to detail and proofreading skills.
• Ability to communicate verbally and in written formats with co-workers and business associates professionally and courteously.
• Ability to function effectively as a team player.
• Ability to follow oral and written instructions.
• Ability to work independently and within a team.
• Ability to understand the Customer effectively.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Education and/or Experience:

• Bachelor's degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.

Certifications, Licenses, Registrations:

• Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's insurance policy.

Other Qualifications and/or Credentials:

• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.

Working Conditions:

Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.