General Summary:

The Digital Marketing & Media Specialist identifies, develops, and executes Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West's existing online platforms and media channels and identifies new opportunities to strengthen the Company's brand, acquire new customers, and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data and makes recommendations to maximize the Company's messaging and design.

Essential Job Functions:

• Maintain a thorough understanding of brand guidelines and objectives.
• Implement organic and paid social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members.
• Measure results and provide analytics, including frequency, schedule, and post-type recommendations.
• Manage Google AdWords retargeting and specific campaigns; analyze and report results.
• Write compelling copy and other short- to medium-length content for social media channels and various other uses.
• Liaise with designers to ensure digital content is informative and appealing.
• Report on campaign performance with the ability to distill and curate insights and findings.
• Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement, and campaign performance.
• Monitor trends in social media tools, applications, channels, design, and strategy. Incorporate into Golden West's digital media plan as appropriate.
• Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
• Implement digital tools such as A/B testing and Facebook Pixel to monitor user engagement and make or recommend tactical improvements.
• Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
• Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.
• Stay appraised of new developments in the media landscape, evaluate incoming media opportunities, and provide internal recommendations.
• As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print, and radio.
• Execute campaigns within budgets by monitoring and forecasting expenses.
• Assist with Marketing and Communication Department-led projects, as directed.

Other Responsibilities:

• Performs all other related duties as assigned by Management.

Knowledge, Skills & Abilities:

• Knowledge of Companies' products and services.
• Knowledge of Companies' policies and procedures.
• Knowledge and expertise in digital marketing and social media management.
• Knowledge of website content management and email marketing systems.
• Knowledge of telecommunications industry.
• Knowledge of media planning and buying.
• Strong writing skills and storytelling sensibility.
• Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution, and development – including application knowledge.
• Ability to manage multiple projects with accuracy within time constraints and deadlines.
• Proficient with Microsoft Office products.
• Excellent analytical and problem-solving skills.
• Strong ability to plan, organize, and implement projects, campaigns, and events.
• Must be organized with excellent attention to detail and proofreading skills.
• Ability to communicate verbally and in written formats with co-workers and business associates professionally and courteously.
• Ability to function effectively as a team player.
• Ability to follow oral and written instructions.
• Ability to work independently and within a team.
• Ability to understand the Customer effectively.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Education and/or Experience:

• Bachelor's degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.

Certifications, Licenses, Registrations:

• Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's insurance policy.

Other Qualifications and/or Credentials:

• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.

Working Conditions:

Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

General Summary:
Provides support to the Service Delivery team in overseeing all aspects of service delivery projects. This position is responsible for interacting with project teams to ensure all activities in a project life cycle are conducted and executed on time. Will assist in the development of comprehensive plans and the management of customer and vendor relations. Must communicate with resources to accomplish project tasks and maintain project schedules. Maintains service delivery project records, invoices, materials used, etc. Prepares correspondence, tracks projects, and provides necessary follow-up. Establishes and preserves the filing and paperwork involved in service delivery projects.

Essential Job Functions:

• Maintains a CRM database to track all aspects of service delivery projects, including customer correspondence, contract obligations, materials used, and other required documents.
• Prepares plans, specifications, contracts and amendments, reports, and general correspondence to document the various requirements of projects.
• Serves as the single point of contact for assigned projects, with the responsibility for various aspects of the development and implementation of projects.
• Collaborate with internal and external stakeholders affected by assigned projects.
• Facilitates and troubleshoots problems associated with coordination, development, and design of projects.
• Audit records in various OSS software to ensure proper provisioning and billing of services.
• Assists in the management and monitoring of the e-rate connectivity programs.
• Handles quotes, service order entry and service delivery functions for the business sales channel.
• Define and document procedures by agreed methodology.
• Support the maintenance and entry of billing and project records, including feedback for process improvements.
• Create, distribute, and track correspondence within the Service Delivery Department.
• Advise and assist project team members in the application of project procedures and recording and reporting standards.
• Coordination of add/move/change requests including timely and accurate ordering and activation of service requests by the Company’s business sales channels.
• Communicates with customers in providing quotes and service delivery functions for the Company’s connectivity products.
• Develop and support effective communication mechanisms between the project teams.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Other Responsibilities:

• Perform all other related duties as assigned by Management.

Knowledge, Skills & Abilities:

• Knowledge of Company products and services.
• Knowledge of Company policies and procedures.
• Knowledge of project management principles and practices.
• Excellent computer skills using Windows, Excel, Word, and Visio.
• Knowledge of customer expectations and Company processes for service level agreements and other commitments to ensure projects stay on track and within budget.
• Good verbal and written communication skills, particularly in correspondence utilizing mailing services and e-mail.
• Must demonstrate a positive attitude and courteous manner.
• Knowledge of the telecommunications industry and services.
• Basic understanding of accounting principles and practices.
• Good organizational and filing skills that will aid in the closeout of completed projects within specified timelines and keeping projects current.
• Ability to operate office equipment such as copiers, faxes, and printers.
• Ability to multi-task while maintaining accuracy.
• Ability to work within a team structure, and also independently without continual supervision.
• Must be self-motivated and able to make independent decisions.
• Must be flexible and be able to handle ambiguity.
• Ability to pay close attention to detail.
• Ability to locate and correct discrepancies in data records.
• Ability to recommend operating process changes along with problem/solution resolution.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Education and/or Experience:
Degree in office management, administrative, and/or related field. Minimum of two years experience working in an office environment. Project management certification preferred.

Certifications, Licenses, Registrations:
Must have, or be able to obtain, and maintain a valid South Dakota driver’s license, have an excellent driving record, and be insurable under the Company’s policy carrier.
Must be willing to obtain a Project Management certification within three (3) years.
 
Other Qualifications and/or Credentials:
Must live in a Golden West Exchange.

Working Conditions:
Good working conditions with the absence of disagreeable conditions. Climate-controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:
To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.